A vibrant and wide illustration of natural colors inspired by nature

Exploring Colors in Nature: Insights from London’s Natural History Museum

Colors are an essential part of nature’s storytelling, weaving together tales of survival, beauty, and connection. Few explorations of this theme have been as impactful as the “Colour & Vision – Through The Eyes Of Nature” exhibition, held at London’s Natural History Museum in 2016. This groundbreaking event took visitors on a journey spanning 565 million years, showcasing how the evolution of vision and color shaped life on Earth. Accompanied by a beautifully illustrated book of the same title, the exhibition delved into the science and artistry of nature’s vibrant palette, leaving an enduring impression on all who attended.

Though the exhibition itself is now a part of history, its themes remain as relevant and captivating as ever. In this article, we revisit the ideas it celebrated, taking a closer look at the profound role colors play in the natural world. From the pigments that give life to plants and animals, to the structural brilliance of iridescent creatures, colors in nature are far more than a visual delight—they are a language of survival, communication, and adaptation.

The Natural History Museum continues to be a beacon for exploring such fascinating intersections of science and art, regularly hosting exhibitions that inspire awe and curiosity. With this article, we aim to reignite the wonder sparked by “Colour & Vision”, diving deeper into the stories told by nature’s hues and shades. Join us as we explore the beauty, complexity, and meaning behind the colors of the natural world, a subject that continues to inspire science, creativity, and our connection to the environment.

The Science Behind Nature’s Colors

Nature’s use of color is far more than just a feast for the eyes—it’s a complex language of survival, attraction, and communication. The “Colors in Nature” exhibition begins by unraveling the scientific principles behind these vivid displays, shedding light on two primary mechanisms: pigmentation and structural coloration.

Pigmentation: The Chemical Palette of Life

Pigments are chemical compounds that absorb certain wavelengths of light while reflecting others, creating the colors we see. For instance, chlorophyll, the pigment responsible for the green of leaves, is crucial for photosynthesis, converting sunlight into energy. Other pigments, such as carotenoids and anthocyanins, create the warm reds, oranges, and yellows seen in flowers, fruits, and autumn leaves.

Did you know? Pure blue pigments are rare in nature. Many of the blues we see, like those in blueberries or the feathers of blue jays, are often the result of structural coloration rather than pigments. This rarity makes blue a fascinating outlier in the natural world.

Structural Coloration: Nature’s Optical Illusions

Unlike pigmentation, structural coloration arises from microscopic structures that manipulate light, creating iridescent or shimmering effects. The dazzling wings of the Morpho butterfly and the metallic green of beetles result from light bending and scattering off these microscopic layers, rather than chemical pigments.

Fascinating fact: Structural coloration is not only mesmerizing but also highly efficient. Researchers have found that these mechanisms inspire innovations in materials science, such as anti-reflective coatings and colorfast fabrics that don’t fade over time.

The Evolutionary Significance

The diversity of pigments and structural colors in nature isn’t accidental—it’s the result of millions of years of adaptation. Animals and plants have developed specific colors to attract mates, deter predators, and survive in their environments. The peacock’s tail, for example, uses both pigments and structural coloration to produce its iconic, shimmering display.


To illustrate this diversity, here’s a palette inspired by the exhibition’s highlights:

Interactive Highlights from the Exhibition

Bringing Science to Life

One of the most captivating aspects of the “Colors in Nature” exhibition was its use of interactive displays to bring complex scientific concepts to life. Visitors could explore how pigments function in different organisms through hands-on activities, such as observing how chlorophyll absorbs light or experimenting with digital color filters to simulate how animals see the world.

Engaging Perspective: One standout feature allowed guests to “see” like a bee or a butterfly. By looking through ultraviolet light filters, visitors could understand how these pollinators are drawn to patterns invisible to the human eye. Flowers that seem uniformly colored to us were revealed as intricate maps of UV signals, guiding pollinators to nectar-rich centers.

Exploring Structural Coloration

The exhibition didn’t stop at explaining structural coloration—it let visitors experience it firsthand. High-definition models of butterfly wings and beetle shells were displayed under varying light conditions, showing how their iridescent effects change based on viewing angles. Digital microscopes allowed a closer look at the microscopic scales that refract light, offering a detailed view of nature’s engineering brilliance.

Did you know? Some of these structural patterns have inspired cutting-edge technology. Engineers studying the Morpho butterfly have developed anti-counterfeit security features for currency, mimicking the butterfly’s light-reflecting scales.

Interactive Fun for All Ages

For younger visitors, the exhibition offered color-matching games and puzzles to teach how animals use camouflage. One station challenged participants to find camouflaged animals hidden within a projected jungle scene, emphasizing how crucial these colors are for survival.

The Purpose of Colors in the Animal Kingdom

Nature’s palette isn’t just about beauty—it’s a vital tool for survival. Animals use color in myriad ways, from blending into their surroundings to dazzling potential mates. The “Colors in Nature” exhibition dives deep into these functional aspects, showcasing how creatures have evolved to harness the power of color.

Camouflage: The Art of Disappearing

One of the most fascinating uses of color in nature is camouflage, allowing animals to blend into their surroundings and avoid predators. From the sandy hues of desert-dwelling lizards to the mottled greens and browns of forest creatures, these colors act as a natural shield. The exhibit features remarkable examples, such as the leaf-tailed gecko, whose body perfectly mimics the texture and color of tree bark.

Interactive displays let visitors test their observation skills by finding hidden creatures within lifelike habitats—a fun way to demonstrate the effectiveness of camouflage.

Warning Signals: The Language of Danger

Bright, contrasting colors often serve as a warning to potential threats. Known as aposematism, this strategy is commonly seen in animals like poison dart frogs and monarch butterflies. Their vivid patterns signal toxicity or unpleasant taste, deterring predators. The exhibition highlights how these warning signals are crucial for the survival of both predator and prey.

Attraction and Communication

Color also plays a critical role in attracting mates and facilitating communication. Peacocks fan out their iridescent tails to impress potential partners, while cuttlefish use dynamic color changes to send signals to rivals or mates. The exhibit features stunning footage of these behaviors, showcasing nature’s dramatic courtship rituals.


Here’s a palette inspired by the exhibition’s exploration of color in the animal kingdom:

The Colors of Plants: A Symphony of Growth and Survival

Plants are among the most vibrant elements of the natural world, showcasing an astonishing array of colors that serve both aesthetic and functional purposes. The “Colors in Nature” exhibition explores how plants use color to thrive in diverse environments, adapt to challenges, and interact with the ecosystem around them.

Green: The Essence of Life

The dominant color in the plant kingdom, green, owes its existence to chlorophyll, the pigment responsible for photosynthesis. This process, where light energy is converted into chemical energy, is fundamental to life on Earth. The exhibition includes immersive displays that let visitors see chlorophyll in action, illustrating how plants produce energy and release oxygen—a process vital to our survival.

Flowers: Nature’s Colorful Lures

Flowers use their vibrant hues to attract pollinators such as bees, butterflies, and birds. Each color often serves a specific function:

  • Yellow and blue flowers are highly visible to bees, whose vision is tuned to these wavelengths.
  • Red hues appeal to birds, such as hummingbirds, which are drawn to the vibrant color.
  • Ultraviolet patterns, invisible to the human eye, guide pollinators to the flower’s nectar.

The exhibit includes striking ultraviolet photography that reveals the hidden beauty of flowers, allowing visitors to see the world through the eyes of a pollinator.

Autumn Leaves: A Kaleidoscope of Change

One of nature’s most breathtaking displays of color occurs in autumn when leaves transition from green to a vivid tapestry of reds, oranges, and yellows. This transformation is due to the breakdown of chlorophyll, revealing other pigments like carotenoids and anthocyanins. Visitors to the exhibition can explore why some trees turn fiery red while others settle for golden hues, connecting these changes to seasonal cycles and ecological balance.


To highlight the dazzling colors of plants, here’s a palette inspired by their beauty and diversity:

The Colors of Seasons: A Changing Natural Canvas

Nature’s palette evolves with the seasons, offering a dynamic display of colors that mark the passage of time. The “Colors in Nature” exhibition dedicates a segment to the stunning transformations brought by each season, connecting these changes to ecosystems worldwide.

Spring: A Burst of Life

Spring is a celebration of renewal, with soft pastels and vibrant greens dominating the landscape. The emergence of flowers like tulips, daffodils, and cherry blossoms signals the awakening of life after winter. In the exhibition, visitors can explore the delicate shades of spring through immersive installations, such as projected meadows filled with blooming flowers, and learn how this burst of color plays a role in attracting pollinators.

Summer: The Height of Vibrancy

Summer brings bold and saturated colors, from the deep blues of clear skies to the golden hues of sunlit fields. This is the season of abundance, with fruits and flowers reaching their peak. The exhibition highlights tropical landscapes bursting with fiery reds, oranges, and yellows, representing the full energy of life during this season.

Autumn: A Fiery Transition

Autumn’s warm, earthy tones create one of the most iconic seasonal displays. As leaves transition to shades of crimson, gold, and amber, they signal the preparation for winter dormancy. The exhibition provides an in-depth look at the science behind these changes, including the breakdown of chlorophyll and the emergence of carotenoids and anthocyanins.

Winter: A Monochromatic Elegance

Winter’s subdued palette of whites, greys, and icy blues contrasts starkly with the other seasons. The exhibition captures the quiet beauty of snow-covered landscapes and frost-laden trees, illustrating how even in the absence of vibrant hues, nature’s design remains striking. Interactive displays show how animals adapt to these muted tones, using their own coloration for camouflage or insulation.


Here’s a seasonal palette inspired by the exhibition:

Conclusion: Celebrating the Colors of Nature

The “Colors in Nature” exhibition at London’s Natural History Museum is more than just a visual experience – it’s an invitation to explore the science, artistry, and significance of color in our world. Through its thoughtfully curated sections, the exhibition reveals how pigments and structural coloration create the vibrant displays we see in animals, plants, and landscapes. It highlights how color serves vital roles in survival, communication, and ecological balance, transforming something seemingly simple into a profound tool for life.

Visitors leave the exhibition with a deeper understanding of how nature’s palette is intricately tied to the cycles of life and the environment. The vivid colors of spring flowers, the fiery tones of autumn leaves, the bold shades of summer fruits, and the serene whites of winter landscapes are not just beautiful—they’re essential to the ecosystems they inhabit.

But the magic of nature’s colors doesn’t end with the exhibition. It inspires us to see the world differently, to appreciate the small details, and to recognize the power of color in our own lives, from the choices we make in art and design to how we connect with the natural world around us.


Explore the World of Natural Colors and Experiences

Dive deeper into the vibrant world of natural colors with paletico.com and curated experiences that bring these hues to life. Discover palettes inspired by the exhibition, the rainforest, the savannah, or even the arctic, and see how they can spark your creativity in unexpected ways.

Looking to experience these colors firsthand? Plan your next adventure with unique tours and activities that celebrate the beauty of nature. From museum visits to breathtaking landscapes, let the natural world inspire your imagination.