Privacy Policy

Effective Date: 10.10.2024

At Paletico.com, we value your privacy and are committed to transparency about how your data is collected and used. While we do not collect personal data directly, our website integrates third-party tools that may gather information automatically to enhance your experience and support our services. This Privacy Policy outlines the data collected, its purpose, and your rights as a user.

1. Who We Are

Paletico.com is an innovative platform dedicated to exploring the multifaceted world of color. We provide tools and insights into color combinations, palettes, and the relationships between colors, inspiring and educating our audience. In addition to technical resources, we publish rich, engaging content spanning fields such as:

  • Color Theory and Education
  • Color Psychology
  • Trends in Fashion and Beauty
  • Colors in Nature
  • Architectural Color Trends

Our mission is to bridge the gap between the art and science of color, showcasing its profound influence across disciplines like architecture, fashion, food, art, and ecological city planning.

For questions or concerns regarding this Privacy Policy, contact us at: email @ paletico.com.

2. Data Collected Through Third-Party Tools

While Paletico.com does not collect personal data directly, we use third-party tools that may collect technical and behavioral information automatically.

a) Types of Data Collected

  • Technical Data: Includes IP address, browser type, operating system, and device information.
  • Behavioral Data: Includes user interactions, pages visited, time spent on pages, and navigation paths.
  • Cookies and Tracking Data: Information about your preferences, actions, and personalized settings.

b) Purpose of Data Collection

Data collected via third-party tools is used for purposes such as:

  • Google Analytics: To analyze website traffic and improve user experience.
  • Google AdSense: To display personalized ads based on user preferences.
  • Facebook Pixel: To measure advertising campaign effectiveness and support remarketing efforts.
  • GetYourGuide and CJ Affiliate: To manage affiliate marketing programs and track referrals.

3. Use of Cookies and Tracking Technologies

Cookies are small text files stored on your device to enhance website functionality and analyze usage.

a) Categories of Cookies

  • Essential Cookies: Necessary for the website to function.
  • Analytics Cookies: Used to monitor site performance and gather statistics.
  • Advertising Cookies: Enable personalized advertisements and marketing strategies.

b) Managing Cookies

You can manage or disable cookies through your browser settings. A cookie consent banner is displayed on your first visit, allowing you to customize your preferences.

4. Legal Basis for Data Processing

The processing of data collected through third-party tools is based on:

  • Consent: Your agreement to the use of cookies and tracking technologies via the cookie banner.
  • Legitimate Interest: For purposes such as improving website functionality and user experience.

5. Sharing of Data with Third Parties

Data collected through third-party tools is shared with their respective providers:

These providers may transfer data outside the European Economic Area (EEA), including to the United States, in compliance with applicable privacy laws.

6. Your Rights

As a user, you have the following rights regarding your data:

  • Access: Request a copy of your data.
  • Correction: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data where applicable.
  • Objection: Object to data processing, such as for personalized advertising.
  • Complaint: Lodge a complaint with your local data protection authority.

For inquiries about your rights, please contact us at: email @ paletico.com.

7. Links to Third-Party Websites

Our website may include links to external sites. We are not responsible for their privacy practices or content. Please review their respective privacy policies to understand how your data may be processed.

8. Updates to This Privacy Policy

We may revise this Privacy Policy to reflect changes in our practices or legal requirements. Updated versions will be posted on this page with a new effective date.

9. Contact Us

For questions or concerns about this Privacy Policy or how your data is handled, please contact us:

email @ paletico.com.